Local-market websites
Speak to the local market in its own language.
“Book now”, six ways
The same button in the region’s main languages, and what each one needs to look right.
จองเลย
Thai
No spaces between words, and vowels and tone marks stack above and below. Needs a real Thai typeface, generous line height and word-aware line breaks.
立即預約
Traditional Chinese
Hong Kong and Taiwan. No true italics, full-width punctuation, and fonts served in slices so pages stay light.
立即预约
Simplified Chinese
Mainland visitors, and many readers in Singapore and Malaysia. A separate version from Traditional, not an automatic conversion.
Đặt ngay
Vietnamese
Latin script with stacked diacritics. Fonts must cover every combination at every weight, or letters switch typeface mid-word.
Pesan sekarang
Bahasa Indonesia
Longer than English on buttons and menus, and the choice between formal and casual address sets the whole tone.
Tempah sekarang
Malay
Close to Indonesian but not the same language: words, spelling and tone differ. Never reuse one for the other.
What usually goes wrong
One URL, two languages.
Text swapped by JavaScript at the same address is barely indexed. Each language needs its own crawlable URL.
Machine translation, published.
Native readers notice in a sentence. Translation tools are fine for drafts; customers deserve a professional, checked in context.
Megabyte fonts.
A full Chinese font can make a page several times heavier. Sliced web fonts or careful system stacks fix it.
Wrong canonical.
Pointing the Thai page’s canonical at the English page tells Google to ignore the Thai version entirely.
Forced redirects.
Redirecting by location hides pages from search engines and frustrates the expat in Bangkok who wants English.
Drift.
The English price list changes; the Thai one does not. Without a workflow, every second language decays.
What is included
Read the guides: adding Thai to your website and structuring an English and Traditional Chinese site.
- Language strategy: which languages, for which customers, in which register
- URL structure (for example /en/ and /th/), lang attributes, hreflang and x-default
- Self-referencing canonicals, translated metadata, alt text and structured data
- Native typography for each script, with fonts that stay light
- Translated forms, confirmations and messaging, routed to the right person
- An editorial workflow that links translations and flags drift
- Coordination with native translators, with technical and visual checks before launch
Channels
Questions
Do you translate the content?
No. Tone matters too much. Final copy should come from your team or a native professional translator. We plan the structure, coordinate the process and check the result technically and visually.
Which language should we add first?
The one your next customers read. We look at where enquiries come from, what people search for and who you want to reach, and recommend one language done properly over three done badly.
Can you fix our existing multilingual site?
Often, yes. hreflang, canonicals, font loading and typography can usually be corrected without a full rebuild. We start with a review.
Sectors
Next step
Send a short note about your business, your customers and what needs to change. You will get a considered, written reply within one working day, on Bangkok time.